Sign Up Form Best Practices: Skyrocket Your App Conversion Rate

       These days, the subscription service industry is soaring, companies are growing at unprecedented rates, and consumers are spoiled for choice. There is more money to be made online than ever before, but the competition is fierce. The best way to ensure you get a slice of the pie is by having a great sign up form or sign up page, but how can you optimize your sign up process for success?

This article will go over the best tips and tricks that you can use to optimize your sign up form and skyrocket your app conversion rate.

Why It’s Important to Have a Good Sign Up Form?

Sign up forms are perhaps the most important part of your customer acquisition process. You can have a great product or service and an excellent website, but without having a simple, attractive sign up form, you’ll be losing a good amount of business. As a matter of fact, the bounce rate of sign up or landing pages can be over 80%. Conversely, when you have an intuitive sign up form, you can boost engagement, increase your conversions, and ultimately generate way more revenue.

That said, having a sign up form or a sign up page is not enough; you need to make sure that your sign up process is simple and easy to understand so that your customers will engage with your form and actually become customers. So, let’s go over some of the best practices for creating stunning sign up forms that look great and, more importantly, perform well.

Sign Up Form Best Practices

1. Minimal Design to Eliminate Distraction and Confusion

Many sign up pages keep their design to minimal and only contain a sign up form.

Take Mailchimp as an example. The sign up page removes the navigation bar and the footer. It also does not have other sections to distract the users; furthermore, there are no other links, aside from the required ones like terms and privacy statement, that will take users away from the sign up process. This effectively keeps the users’ attention to the sign up form itself and minimizes the possibility of bouncing off.

2. Remove Unnecessary Form Fields

Many websites or apps may ask for a ton of information as part of the qualification process. However, the best sign up forms are always clean and simple to minimize friction. Ideally, your form should only ask for the information that’s absolutely necessary to register the customer in your database, such as their name, password, and email address.

A perfect example would be Asana’s sign up form, which only requires users to provide their email address to send a verification email.

Of course, depending on your industry, you may need to collect more information than that, but try your best to make the form as short and simple as it possibly can be, and you’ll dramatically increase your conversion rates.

If you are using an automated tool to create your sign up form, then chances are your form will be generated with a ton of fields that aren’t really necessary. It can be easy to auto-generate a form and be done with it, but this is a huge mistake. You should scrutinize your form extensively before putting it live on your website or in your app.

Make sure that every field is absolutely necessary and remove any fields you don’t need. In this way, you can keep things clean and minimal, which is something customers look for when signing up for new services.