The Right to Erasure and How You Can Follow It for Your Apps
Under GDPR, users of mobile apps or software are entitled to have their data removed. This is known as the right to erasure or right to be forgotten.
The collection of data has always helped various companies analyze the behaviors of their clients in order to provide personalized services or adjust their marketing strategies. However, consumers now are more aware of how their data is used or misused and thus start demanding for more control over their data. Consequently, governments have also introduced different laws to regulate data collection.
The right to erasure is also commonly referred to as the right to be forgotten. It is a right under article 17 of the GDPR, which allows individuals to ask data controllers to delete their personal data. However, the right to erasure doesn’t always apply. In this blog post, we will discuss everything you need to know about the right to erasure for your apps to comply with the latest policies of data protection.
Background of the Right to Erasure

The General Data Protection Regulation is a body whose mandate is to govern how personal data is collected, processed, and erased. Initially, the right to erasure came around after a dispute was taken to court against search engines. In the litigation, search engines were on the defense side for holding older materials in the indexes, though they were no longer accurate or newsworthy.
Consequently, the European Court of Justice acknowledged the right to erasure in 2014. Ever since, search engines have allowed users to take more control over their digital footprint. Other stakeholders have also adjusted accordingly. For instance, Apple announced that all apps allowing users to create accounts should also allow them to initiate account deletion within the applications. This requirement was initially scheduled to be effective on January 31, 2022, but was extended to June 30, 2022 for developers to better prepare for it.
As we mentioned earlier, some conditions must be met for the data controller to comply with the right to erasure. Under GDPR, a data subject is entitled to this right if:
- The personal data no longer serves the purpose for which it was collected or processed
- The data subject withdraws their consent, and there is no other ground for lawful processing
- The personal data was unlawfully processed
- The controller is bound by a legal obligation to erase the data
- The data subject has a valid objection to processing
- The data has been collected in relation to the offer of information society services to a child
Exceptions to the Right to Erasure
The GDPR cites circumstances in which a data subject cannot invoke the right to be forgotten. The right to erasure will not apply if the processing is required for:
- Reasons of public interest in the scope of public health
- Establishment, exercise or defense of legal claims
- Compliance with a legal obligation
- Exercising the right of freedom of expression and information
- Archiving for a public interest, scientific or historical purposes, or statistical purposes
