K11 / NWD standardized authentication across the K11, Artisanal Living, and K Dollar apps with Authgear—enabling SSO, MFA, and passwordless login in an embedded, brand‑perfect UI. The result is a consistent, secure sign‑in, lower friction, and faster iteration across a growing lifestyle ecosystem.
At a glance
- Industry: Luxury retail, property & lifestyle
- Products: K11 app, Artisanal Living app, K Dollar app
- Use case: Unified authentication, SSO, embedded login UI
- Auth methods: MFA, email magic links, SMS OTPs
- Outcome: Consistent, secure sign‑in across apps; lower friction; faster iteration
About K11 / New World Development
K11, a flagship brand under New World Development (NWD), is renowned for its luxurious shopping malls, hotels, and office spaces that blend art, culture, and lifestyle. The K11 app is the digital companion for members—your gateway to exclusive privileges, event information, and a curated shop directory.
To extend this lifestyle ecosystem into daily living, NWD also offers the Artisanal Living app for residents. It’s a one‑stop platform for property information, lifestyle benefits, and essential services such as maintenance and laundry. Residents can earn and spend K Dollars—NWD’s reward currency—on management fees, clubhouse facilities, and more.
Across this ecosystem, Authgear powers a unified login experience—delivering security and convenience without compromising the brand’s premium feel.
The challenge
As the digital footprint of K11 / NWD expanded, the team needed to unify and modernize how users sign in across multiple mobile apps and services.
Key hurdles included:
- Inconsistent login experiences across apps
- A non‑standard login flow that typical off‑the‑shelf platforms couldn’t support
- Growing demand for seamless Single Sign‑On (SSO) across internal and customer‑facing apps (including app‑to‑app login)
- The need to embed a custom login UI that feels native inside mobile apps
These issues introduced friction for users, increased backend complexity, and slowed product iteration.
The solution
Authgear delivered a flexible, brand‑aligned authentication framework tailored to K11 / NWD’s requirements.
1. Standardized login system
A single, unified authentication layer now powers all applications—ensuring consistent behavior, centralized governance, and a smoother user journey.
2. Support for non‑standard login flows
Authgear’s architecture accommodates custom, non‑linear login sequences without compromising security or usability—so the team keeps their unique business logic and gains a modern identity stack.
3. Single Sign‑On across apps
Users authenticate once and move effortlessly between the K11, Artisanal Living, and K Dollar apps. Token handoff supports app‑to‑app login, reducing re‑authentication prompts and improving engagement.
4. Custom UI with a native‑like experience
Using embedded login via web views, K11 delivers a login that looks and feels native. The team controls branding, microcopy, and UX details while relying on Authgear for security and session management.
5. Strong, user‑friendly security
- Multi‑Factor Authentication (MFA) for step‑up security
- Email magic links and SMS OTPs for quick, passwordless access
- Centralized session controls and risk‑appropriate friction
Results
- Consistent sign‑in across the ecosystem — one familiar, polished flow
- Lower login friction — fewer hurdles to access benefits and services
- Faster iteration — centralized auth reduces backend complexity and unlocks quicker product updates
- Stronger brand trust — secure, seamless experiences aligned with the K11 aesthetic
Why Authgear
- Flexibility without compromise: Support for non‑standard flows while maintaining strong security
- Brand‑perfect UX: Embedded, customizable UI that feels native
- Built for scale: One identity layer for multiple apps and audiences
- Security that users feel good about: MFA, magic links, SMS OTPs, and centralized session control
Feature highlights
- Unified authentication: One framework, many apps
- SSO & app‑to‑app login: Seamless movement between K11, Artisanal Living, and K Dollar
- Passwordless options: Email magic link & SMS OTP
- MFA: Risk‑appropriate step‑up
- Embedded UI: WebView with custom branding and microcopy
